Opinion
Meta’s Hologram Could Redefine XR
Meta’s new Hologram turns people into spatial digital presences. It is still a communication tool, but it hints at a new language for immersive storytelling.
The announcement of Hologram at Meta Connect 2026 could easily be mistaken for another video-calling feature. And, in its current form, that is essentially what it is: Meta is introducing a technology that places a photorealistic digital representation of a person into the user’s physical space during calls.
But there is a reason the XR industry should pay attention.
Meta is attempting to address one of the fundamental challenges of communication through glasses: how to make the person on the other end of a call feel like part of the user’s physical space.
·2026.09.28·3min
