Auggie Awards 2026: Google, Snap, and Spatial AI Lead AWE’s Biggest Awards
The XR industry’s most prestigious awards recognized leading projects in artificial intelligence, spatial computing, augmented reality, and enterprise applications.
The XR industry’s most prestigious awards recognized leading projects in artificial intelligence, spatial computing, augmented reality, and enterprise applications.

Qualcomm, Abbott, and VR Cave emerged as the winners of the Best in Show, while the Nextant Awards honored two influential figures in the immersive ecosystem.

While Snap, Google, XREAL, and Apple continue to capture headlines with their smart glasses and consumer spatial computing strategies, Canon arrived at AWE 2026 with a different message: the enterprise market remains one of the strongest segments in the XR industry.

Aura is not just another AR headset. It is proof that spatial computing still requires compromises. It reveals something much more important: the gap that still exists between the vision of all-day smart glasses and what current technology can actually deliver.
Apple unveiled major updates for Vision Pro during WWDC26 on June 8th, expanding the capabilities of Apple Intelligence within visionOS and strengthening the integration between its spatial computing headset and the iPhone ecosystem.
AWE 2026 may be remembered as the moment when spatial computing stopped feeling like a distant promise and began taking shape as a consumer product.

Today, June 15, 2026, the extended reality (XR) industry turns its attention to Long Beach, California, where AWE USA 2026 (Augmented World Expo), widely regarded as one of the world's most important gatherings for immersive technologies, officially begins.

The Festival of International Virtual & Augmented Reality Stories returns to Toronto from June 15–19 with world premieres, interactive experiences, and a strong lineup of virtual reality, augmented reality, and spatial storytelling projects.

Apple unveiled major updates for Vision Pro during WWDC26 on June 8th, expanding the capabilities of Apple Intelligence within visionOS and strengthening the integration between its spatial computing headset and the iPhone ecosystem.

The acquisition of the spatial augmented reality company comes as Snap accelerates development of its future AR glasses, known as Specs.

Monako Glass is betting on a new category of wearables by combining Linux, artificial intelligence, and spatial computing in a pair of smart glasses built for developers.

With WWDC26 just one week away, the XR industry is watching closely for visionOS updates, AI-powered spatial computing features, and clues about the future of Apple Vision Pro.

Apple has released its most ambitious sports production to date: an immersive documentary filmed with more than 30 cameras during Real Madrid’s 2025 season, available free for Apple Vision Pro users

The immersive experience KATÁBASIS, directed by Ugo Arsac, has won the Best Immersive Work award at the Immersive Competition of the Festival de Cannes 2026.

La Croisette is once again looking beyond the traditional screen. From May 12 to May 22, the 2026 Cannes Film Festival is hosting a new edition of its official immersive competition, the section dedicated to some of the world’s most innovative virtual reality, mixed reality, and XR installation prod
