The companies, money and strategy behind immersive media.
Funding, acquisitions, partnerships, market shifts, platform economics, creator monetization, infrastructure bets and the financial reality of building the immersive media industry.
While Snap, Google, XREAL, and Apple continue to capture headlines with their smart glasses and consumer spatial computing strategies, Canon arrived at AWE 2026 with a different message: the enterprise market remains one of the strongest segments in the XR industry.
An internal email leaked the shutdown date. Andrew Bosworth reversed it on X. Behind the U-turn: $73 billion in Reality Labs losses since 2021 and a company quietly migrating its metaverse to mobile.
An internal email leaked the shutdown date. Andrew Bosworth reversed it on X. Behind the U-turn: $73 billion in Reality Labs losses since 2021 and a company quietly migrating its metaverse to mobile.