Snap Acquires Illumix to Strengthen Its Augmented Reality Ambitions
The acquisition of the spatial augmented reality company comes as Snap accelerates development of its future AR glasses, known as Specs.
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Where immersive content is published, discovered and monetized.
Coverage of WebXR, Vision Pro, Meta Quest, app stores, streaming systems, creator platforms, protected delivery, audience access and the business models shaping immersive distribution.
ZeusXR Pushes Browser-Based Immersive Video Toward Professional 8K Playback
A new adaptive WebXR architecture is helping ZeusXR move high-resolution VR180 and VR360 video closer to the performance standards expected from native XR applications.
Google is recruiting the future of XR as it prepares its next move
Job listings from Google’s XR team are revealing something more meaningful than any teaser: a full infrastructure under construction. Not a standalone product, but the foundation of a platform aiming to unify the fragmented extended reality ecosystem.
Apple Immersive Video opens to broadcasters: Audi F1, BBC, CNN, MotoGP, Red Bull
Apple stops being the only studio shipping Apple Immersive Video. The opening to top-tier broadcasters is the most consequential strategic move on Vision Pro since launch.
Apple Immersive Video opens to broadcasters: Audi F1, BBC, CNN, MotoGP, Red Bull
Apple stops being the only studio shipping Apple Immersive Video. The opening to top-tier broadcasters is the most consequential strategic move on Vision Pro since launch.
Spectrum Front Row puts the Lakers inside Vision Pro — and rewrites live sports
Spectrum and Apple flipped the switch on the first sustained live immersive sports broadcast. Lakers games started streaming on January 9. The format is rough but the precedent is durable.
Spectrum Front Row puts the Lakers inside Vision Pro — and rewrites live sports
Spectrum and Apple flipped the switch on the first sustained live immersive sports broadcast. Lakers games started streaming on January 9. The format is rough but the precedent is durable.